SnapTrade - e-Commerce management for ebay

The overview of the sales of the last 30 days illustrates the turnover figures, the order volume and the number of sold articles. The blue colored areas represent the same weekdays of the previous weeks to estimate hoy today’s sales will develop. For the current day, the average values is displayed. This is used to estimate the sales trend.

In the chart below you can see the distribution of sales by daytime hours.

Overview of the best-selling items in the assortment for the selected period. For users of the pricing calculation, the profit from sales and the average profit for the selected period are displayed in addition to the sales and revenue.

The overview shows articles from the range of product, which were sold before the selected time last. Thus you can find clearly the nonsellers in the range of product. To react as targeted as possible, the strategy and the price margins can be changed directly in the overview. It is also possible to edit the strategy and price margin via CSV upload by clicking on the Download article button.

Overview of active sellers of the connected competitive offers.

Note: The statistic is only for articles that currently have stock.

The article details contain the master data of the article, the strategy which is necessary for the price optimization and price margins.

Below the product image, the following information is provided:

The following artcile-depended information is deposited:

You can link your article with competitive offers to include them in the price optimization. The suggestions that are relevant for you will be displayed. Suggestions that ar not relevant can be ignored.

A search term can be stored in the article. This will be used by SnapTrade for the suggestion search. Thus the competition offers, which have deposited the search word in the title or in the description, are found.

Tip:# A search term can be used for articles where no EAN is deposited or no suggestions are found based on the EAN used.

In order to be able to compare with the competitive offers, it is necessary to link with them. This can be done comfortably with the quicklink. The Quicklink action allows to link the suggested competitive offers to several selected items at the same time. It is possible to determine which proposals should be linked according to certain rules. It should be noted that a price margin must be present on the article.

Note: Shipping costs of your own offer will be taken into account when using the quicklink and consequently added to the minimum and maximum price. Any shipping costs of the competitor offers will also be taken into account.

The action Pricing allows you to conveniently edit the settings for price optimisation of selected items. The following actions can be carried out:

The list shows a summary of each processing. A coloured arrow indicates the processing status. Please check the entry for errors by looking at the detail for it. This gives clues to the incorrect records.

The detail shows you the protocol for processing. Information is grouped and important information (warnings & errors) is described in detail.

Articles with invalid price cannot be optimized properly by SnapTrade. Therefore, the price will not be adjusted and you may offer this article at the wrong price.

The check identifies articles with incorrect price information, for example, articles where the maximum price is less than the minimum price.

The strategy includes the rules for the different criteria for SnapTrade price optimization.

Each strategy is identified by an unique number. This number can be used during the article import (CSV file) or via XML interface. In addition the list of strategies includes a description, the filters and the general price gap to the favourable competitive offer.

The stratgies can be deposited for your entire range of products on the marketplaces or on inidivudal articles. Thus you are able to pursue different strategies. The price optimization determines the convenient price for the article based on the strategy. The specified price margin (minimum and maximum price) is considered.

A comparison of your own offers with sellers with a bad rating profile can be ruled out, as they are placed far behind in the search results on ebay. In addition, new providers without ratings are not yet very popular with Ebay customers. Use the rating filter to exclude these dealers in terms of general rating and number of ratings.

Ebay customers expect a short processing time between receipt of payment and shipping. Ignore offers whose shipping time is unacceptable in your opinion and the delivery date is too far in the future.

If you sell used items and record the conditions properly, you can use a condition check of the listings to only consider equal and greater conditions.

With the price difference you define the difference to the cheapest linked competitor offer, provided this is not excluded by the filter criteria. The pricedistance can be specified as an absolute amount to the cheapest linked competitive offer or as a percentage.

Note: Please note the indication of the minus sign if you want to undercut the competitor’s price.

If you are pursuing a different pricing strategy for certain competitors, you can specify this with the competitor price distance. To do this, select the seller in question using the free text search. Define whether the seller should be ignored or the price difference should be calculated as an amount or a percentage.

In the overview you will find all the marketplaces you have created as well as clear general information about your article master and the repricing settings used. This view only refers to active items with stock:

Note: For users of Amazon’s „International Listing“ feature If SnapTrade optimises the prices for several marketplaces of a seller account, Amazon automatically stops the matching of the prices and the inventory (starting from the "initial marketplace"). For inventory maintenance, an inventory management system is therefore necessary, which offsets all orders of the marketplaces in the inventory and transfers them to Amazon for each marketplace. (FBA items are excluded from this rule).

With one SnapTrade account you can use multiple ebay accounts and you can swith flexibly between the individual accounts int he top right navigation area. This is useful if you manage access for multiple merchants or operate on different ebay marketplaces. At any time, you will only see the data that is applicable to the selected account.

To set up the SnapTrade repricing, you have to connected SnapTrade to your ebay-account.

Once you will be redirected to ebay, where you confirm API access after log in, After confirmation you will again be redirected to SnapTrade.

With successful connection, articles and order data can be synchronized.

The deposited strategy determines the repricing rules for the articles that do not have a specific strategy deposited.

You can link your articles with competitive offers to include them in your price calculations. Various settings and filters can be used to search for competitive offers. Default settings are already deposited.

The automatic linking of articles with competitive offers can be activated. In doing so, it can be determined according to certain rules which proposals are to be linked. Please note that a price range must be available for the article.

Note: Shipping costs of your own offer will be taken into account when using the quicklink and consequently added to the minimum and maximum price. Any shipping costs of the competitor offers will also be taken into account.

Note on automatic linking: The Quicklink action must have been used at least once in order for the competition offers to be linked automatically in the future.

The number of queries to Plentymarkets was deliberately kept low in order to avoid throttling. With full comparison, the complete article/variant master is loaded in blocks of 50 variants via a query (call) (e.g.: 50000 variants ⇒ 1000 queries). With the 30-minute check, one query is usually sufficient to obtain a maximum of 50 changes. If there are further changes within this time range, further queries are carried out.

SnapTrade receives access to your Plentymarkets account via a special user whose permissions can be set in such detail that only read access to relevant master data is allowed.

Please create the API user as follows:

➊ Log in to your Plentymarkets admin area.

➋ Go to Setup ⇒ Settings ⇒ User ⇒ Accounts and create a new user

➌ Select REST-API as access and assign a secure password.

➍ Click on the new user and grant the following accesses in the Rights tab in the subcategory Manage menu and REST API rights under Authorisations in the Items section:

The following accesses are selected in the Listing section:

In the Rights tab in the subcategory Manage menu and REST API rights under Menu visibilities in the Item section, grant the following accesses:

The following information must be set for SnapTrade to perform automatic price matching:

The import of purchase prices and transportation costs from Plentymarkets can be activated in order to store them directly on the item.

➊ Different values can be deposited on the item, which then apply across the board to the rules set in the marketplace.

➋ Price margins already deposited on the item have priority over the calculated price margins from the price calculation.

➌ If both the profit and the percentage profit are deposited, the higher values applies in each case. Thus, a minimum profit can be defined.

The following security mechanisms are in place to secure your SnapTrade access:

Password complexity

The complexity of the user passwords is correspondingly high in order to make spying more difficult. The following rules are set for the password:

Multi-factor authentication

Multi-factor authentication gives the user the option of requesting a second piece of information in addition to the password, which makes theft more difficult by possessing the generator. In doing so, the generator creates one-time passwords that can either be used only once or whose validity is only short.

➊ Yubikey - Key generator

The Yubikey is an event-based generator of one-time passwords developed by the company Yubico. It is characterised by its ease of use and its steadily growing popularity.

➋ TOTP - Time-based one-time passwords

This type of key generation can be provided by hardware or software. An example of a free software solution is Android Token.

ACL - Access Restrictions

By releasing IP address ranges of the public network, access from certain address ranges can be configured. This is particularly useful for exclusive access from the company network if static, public IP addresses are assigned to it.