Strategies with sophistication
Sell with more margin thanks to SnapTrade’s ingenious strategies.
Stop price droping
Many Amazon merchants mistakenly believe that you can only win the Amazon BuyBox with the lowest price. This creates a fierce price war and leads to rapid price drops or sales at the minimum price.
SnapTrade’s clever strategies counteract this trend. Define your price strategies yourself or opt for the safe BuyBox-MAX strategy, which automatically finds the optimal price distance to the competition. This way you stay ahead of the competition and remain competitive. You gain price sovereignty and save your margin.
Maximum flexibility through individual pricing strategies
There are many tools for automated price optimization. But SnapTrade’s unique capabilities clearly demonstrate its advantages over other repricers.
An extensive product range requires suitable strategies to remain competitive. The strategies can be easily and individually adapted in SnapTrade. The calculated prices are always within the given price range. The following criteria are available to define the strategy:
- price distance to the cheapest FBM offer
- price gap to the cheapest Prime offer (Prime by seller)
- price gap to the cheapest FBA offer (shipping by Amazon)
- retailer-specific price gap
- number of ratings and quality of sales processing
- shipping time
- condition filter for used goods
Furthermore, you have the option to exclude individual offers from price optimization directly at the item.
In addition to assigning the generally used strategy on Amazon Marketplace, strategies can also be stored for specific items. You can assign the strategy either manually, via CSV upload or also via the XML interface. This gives you the necessary flexibility.
Jump Back
Our jump back prevents the rapid fall in prices. Your offer price will increase if the price gap to the daily maximum price increases too much. SnapTrade recognizes whether the competition is also using price optimization. Thus the jump back prevents the price spiral downwards and secures your margin.
Cool down – cooling off
Let the prices cool down by increasing your offer price. This is possible especially in the early morning hours. Other providers will follow suit and the daily entry price will start increasing.
BuyBox-Max Strategy
This intelligent strategy automatically determines the optimal price distance to your competitors. The manual setting of individual price distances is not necessary. The BuyBox-MAX strategy finds the best BuyBox price considering many factors.
Define price differences for self-dispatched and FBA articles
When calculating the price, SnapTrade distinguishes between the different types of offers. We offer the option of setting specific price differences based on the different types of offer: Self-shipping, Prime (Amazon Seller Fulfilled Prime), FBA (Fulfillment by Amazon) or Amazon.
Special competition
For individually selected competitors, there is a special price rule. Determine how you want to react to these offers.
Condition comparison for used goods
The condition of the item is an important feature of repricing for used goods or collector’s items. What this means for you is that a product in very good condition can be sold at a premium compared to a product in poor condition. The buyer usually accepts this surcharge because he can see all product conditions in the item list. In SnapTrade you can set the price gaps for each individual state. In this way you will sell your used products at the best possible prices.
One click offer filter
Do you want to exclude an offer from a competitor? Then simply mark it on the offer list and it will be ignored in the price optimization.
Shipping time and rating
Customers expect reliable and fast shipping. You don’t have to compare yourself to every provider. You can exclude offers that seem unacceptable.
Test SnapTrade 14 days free of charge & without obligation.
Professional advice:
We accompany you intensively during the test phase in order to be able to better assess your business. Benefit from our experience to avoid mistakes.
Easy switch:
We import the price ranges from your current price optimization for you.