What does cross-ASIN price optimization mean?

If users are looking for a specific product, they should preferably use the product search of Amazon . Amazon generates a list of well-placed suggestions that the customer can use to select and buy their item. On the one hand, this gives you a rough overview of the various choices and, on the other hand, you can see at a glance which price segment you are in. In this blog you can find out how you place your offers in comparison to the many other offers from competitors and how you can use price optimization across ASINs.

Include other products in your pricing strategy

You have a good, unique product – something artistic: for example a picture – or an item protected by your own brand. Usually there are comparable offers on Amazon, which are suggested to the buyer during the Amazon product search. Your potential customer now has the choice between your offer and the offers of your competitors. Of course, the price also plays an important role! Improve your sales opportunities by keeping an eye on these offers and making your offer attractively priced.

Amazon FBA

Here is an easy to understand example:

As you can see from the examples shown, there are other comparable offers that are offered to prospective buyers during product research. These offers are advertised with the shipping method “Free Shipping by Amazon” (FBA). In order to be able to place your own offer better, you can choose a cheaper price in order to remain competitive with the FBA offer. The prerequisite for this is of course that you can achieve this sales price with a margin.

Leave the cross-ASIN price optimization SnapTrade

Monitoring and reviewing your offers and those of your competitors can be cumbersome and time consuming. Keep an overview with the help of SnapTrade and see immediately when the competitor’s offer is cheaper or sold out so that you can sell again with a higher margin! SnapTrade’s cross-ASIN price optimization enables you to easily assign comparable offers to your articles using the ASIN. This assignment helps you to constantly monitor the prices of comparable offers. In addition, offers with third-party ASINs are taken into account in price optimization as if they were actual offers from competitors.

Keep an eye on the market for your price management and optimize your online business on Amazon.

Find out more about SnapTrade here!

Application examples for cross-ASIN price optimization

Use our for these areas:

  • individual products should be compared with similar products
  • Branded products should be compared with products of the same type
  • your own product should not be more expensive than a higher-quality product

Conclusion

With SnapTrade you keep an eye on the market for your price management! Save time by using the ASIN-wide price optimization in the future by saving manual effort. SnapTrade gives you a comprehensive overview and reacts immediately. With this application you gain valuable time for your core competency: professional online sales.

To the free trial version!

You might also be interested in …

VAT reduction

In view of the consequences of the corona pandemic, the federal government has agreed on a temporary reduction in VAT. However, the Ministry of Economic Affairs emphasized that it is the decision of the individual company or retailer to pass on the VAT reduction to consumers. The right to free pricing is not abolished! There is no obligation to lower the offer prices. In order to avoid possible (high) price errors and to remain competitive, it is advisable to adjust the necessary price ranges for your repricing during this period. So what SnapTrade users need to know now is in this post.

Black Friday: why this 2020 will be exciting for e-commerce

In a few weeks, the sale posters should be decorating the shopping streets again and crowds of people should storm the shopping centers. But this year, the big sell-off will be very different from usual. The reason for this is obvious, because the coronavirus will be a very topical issue for some time to come. In this blog we reveal how online retailers win this special challenge for themselves and place their offer even better.

Free shipping to the Amazon BuyBox?

Free shipping has become a basic requirement in the minds of users. On Amazon in particular, users expect the best product quality, the best service and the best price, as well as fast and free shipping. You can find out here how retailers can meet these requirements and how they can successfully position themselves in the BuyBox.
Das Bild zeigt zwei Einkaufswagen, die sinnbildlich für die Amazon BuyBox stehen,

The Amazon BuyBox explained in a simple and understandable way

According to industry estimates, the winner of the BuyBox scores 9 out of 10 orders. The goal of every retailer should therefore be to be able to offer as many products as possible in the Amazon BuyBox. In this blog we will tell you what advantages the space in the BuyBox offers and how you can win the BuyBox for yourself.

The ultimate guide to getting started with SnapTrade

Do you spend a lot of time manually keeping track of different marketplaces and updating your prices every day? Our service automates your prices and provides you with all the important information in a summarized and clear manner. In this article we have taken a close look at why you should rely on SnapTrade and how you can best start with it.

Amazon’s Choice: How to get the Amazon label for your products

If you want to shop at Amazon, you will often see the designation "Amazon's Choice" in addition to the label "Bestseller". But what does that actually mean? And according to which criteria are products selected with Amazon's Choice? In our article, we take a closer look at the Amazon label and examine which criteria a retailer must meet in order to win the label for their product. Have fun!
So berechnen Sie die Kosten für Ihr FBA

Calculate FBA costs: Here’s how

,
Amazon FBA offers real advantages for many entrepreneurs, because internal order processing is a not inconsiderable time commitment that ties up resources and requires logistics that smaller retailers in particular cannot always provide. However, Amazon fulfillment is not without its drawbacks, as it incurs costs that should definitely find their way into your price calculations. This is the only way to make sure that an FBA business is actually a profitable one for you. In this article we explain which items make up your FBA costs.

Cross-ASIN price optimization

,
If users are looking for a specific product, they should preferably use Amazon's product search. In this blog you can read how you, as a retailer, place your offers in comparison to the many other offers from competitors and how you use price optimization across ASINs.
Das Bild zeigt zwei Einkaufswagen, die sinnbildlich für die Amazon BuyBox stehen,

The Amazon BuyBox explained in a simple and understandable way

According to industry estimates, the winner of the BuyBox scores 9 out of 10 orders. The goal of every retailer should therefore be to be able to offer as many products as possible in the Amazon BuyBox. In this blog we will tell you what advantages the space in the BuyBox offers and how you can win the BuyBox for yourself.