Why Black Friday 2021 will be particularly exciting for e-commerce

Black Friday 2000 vs. 2021

While Black Friday hardly won any interested parties in e-commerce years ago, and customers preferred to camp in front of shops in order to secure the best offers by all means when the shop opened, this has increasingly turned into online shopping in recent years Day blossomed. Since then, Black Friday and Cyber Monday have been a resounding success, especially in the e-commerce sector. Customers much prefer to hunt for bargains online – this saves time and is also much more relaxed.

What conclusions can be drawn from Black Friday 2020 for Black Friday 2021?

Last year, retailers faced a tough decision as to how and whether Black Friday gets to brick-and-mortar stores despite a raging pandemic. While stores were still allowed to open in Germany in November of last year, retailers in other countries had to submit to forced closings again. Special strategies have been put in place to attract as many people as possible into the shops while still complying with hygiene regulations.

Stationary retailers will continue to suffer from the dwindling number of customers in the shopping streets in 2021, but e-commerce will benefit from the increasing traffic.

It was different in e-commerce! Germans increasingly discovered online shopping for themselves during the Corona crisis. The crisis has given e-commerce a strong growth spurt. In particular, everyday goods such as groceries, animal supplies, medicines and drugstore products are now much more frequently purchased on the Internet. With the increasing relevance of e-commerce, there are more and more ways to link online and offline appearances. New purchasing standards are developing, such as the collection of purchased goods on site via click-and-collect, the increasing popularity of contactless payment options or the increased use of smartphones for online purchases. So it’s no wonder why a large number of retailers have ventured into e-commerce in the last year. For e-commerce newbies, this pays off for day-to-day business on the one hand, but also for Black Friday 2021 on the other.

Checklist: How to make your Black Friday 2021 a success

What is clear is that e-commerce is growing, and with it the offering. In order to exploit the potential of this year’s Black Friday, a sophisticated plan and a clear strategy should be the must-have for every online retailer, regardless of whether they are newcomers or veterans. In the following we give you a checklist with the most important success criteria.

1. Online presence

The online presence is essential! For this, your website must be fit and extremely resilient for the increased traffic during Black Week. In order to achieve this, it should first be clarified whether the website host is up to the challenges. After all, it would be annoying to miss sales just because your shop is too slow or not accessible via smartphone, products are not listed or there are other bugs. The keyword for you: TEST!

Reading tip: The presentation of your products should not be neglected either. Like your customers Encourage people to buy with a good product description .

2. Pricing strategy

Nothing works without a discount! It is crucial to attract attention with your prices and the right discount strategy and to offer users clear added value. A general discount on a product category only makes sense if it is higher than the usual sale discount. In the case of large discounts on special products, the selection is again decisive.